The 5 Best Social Media Marketing Tools You Should Be Using Now
If you want to grow your presence on social media, you need all the help you can get. And the use of certain social media marketing tools can help you grow your business.
Whether you need help when it comes to scheduling posts, growing your followers count, increasing engagement with your followers, or getting traffic back to your website – there are social media marketing tools out there that can help you with all of these things.
You can easily boost your sales and reach larger audiences with the right tools, but you have to know what they are.
It doesn’t matter if you run a Fortune 500 company, a digital marketing agency, a freelancing company, an e-commerce business, or even if you’re into affiliate marketing – the social media marketing tools I’m about to mention can at least double the results you’re currently getting.
Would you like to know what tools can help you grow your social media presence easily?
If so, then continue reading to discover my top 5 social media marketing tools you should be using to take your business to the next level.
Top 5 Social Media Marketing Tools That Will Propel Your Business
Let’s get started with the first tool that can make your social media marketing a lot easier:
Buffer is a social media marketing tool that analyzes your social media activities and allows you to schedule and publish posts on social networks.
Over 140,000 people worldwide use it, and they offer support via social media and email 24/7 if you ever need it.
Here are some of the things that you can do with Buffer
- Schedule and post reels and carousels on Instagram
- Make customized video thumbnails
- Get analytics about your social media performance
- Get access to a variety of social network publishing tools
- Create landing pages
- Have long URLs instantly shortened
- Have text converted into speech
- And more
It comes with a free plan and then offers 3 paid plans that are available depending on your needs.
Their first paid plan is called the Essentials plan and it starts at $5/month. This plan is most suitable for bloggers.
Also, Read:- How To Start A Blog In 2023
Their second plan is called the Team plan and it starts at $10/month. This plan is suitable if you own a medium-sized company and have different departments and teams within your organization.
And finally, their third plan is called the Agency plan and it starts at $100/month. It’s suitable for marketing agencies and offers everything that comes with the Essentials and Team plan.
You should analyze your needs on social media and pick the corresponding plan that works best for your marketing agenda.
Canva is a hands-down favorite for me.
Canva is a graphic design tool that allows you to create and edit images, graphics, charts, videos and more with the plethora of templates that they offer.
This is great if you’re a social media marketer who uses lots of images and graphics in the posts that you create.
If you need graphics or ideas for making infographics, Youtube video thumbnails, Instagram posts, Pinterest Pins, or even banners and images for a small affiliate site, Canva can be the solution for all of these things.
Here are some of the features that Canva has to offer:
- You can create graphics and images from the thousands of beautiful templates that they have in their database
- The ability to instantly download images for your business use from their database of over 100 million stock photos
- You can create high-quality videos from scratch
- Upload custom-designed pins and images to Pinterest with one click
- Make posts to social media platforms with its “content planner” feature
- The ability to make images transparent
- And more
Canva currently offers a free plan and a Pro plan.
While the free plan is great, it does come with a few limitations. But Canva’s Pro plan gives you access to everything it has to offer. Its Pro plan starts at $12.99/month.
This is a social media marketing tool that you definitely want to take advantage of.
Agorapulse is an all-in-one social media management tool that allows you to manage all of your social networks from one spot.
It comes with an easy user-interface and offers reporting and analytics features that allow you to see how your campaigns are doing at all times.
Here are some of the great benefits that you get with Agorapulse:
- Unlimited posting to social media networks
- Access to their reporting and analytics dashboard
- A publishing calendar so you can see when posts are scheduled to be published
- The ability to manage all of your messages in one convenient location
- Basic ad comment monitoring
- Easy integration of Canva
- And more
Agorapulse currently offers 3 plans that you can choose from.
Its Standard plan is the cheapest at $49/month, and its Professional plan costs $79/month.
If you want to get access to everything Agorapulse has to offer, you will have to sign up for their Advanced plan which costs $119/month.
HootSuite is probably the most well-known social media marketing tool on the Internet today.
Over 25 million people worldwide use it to automate their social media campaigns with the powerful tools that it offers.
With HootSuite, you can schedule and publish posts when you want, and get detailed analytics on the best times to upload your posts online.
Here are some of the features that Hootsuite has to offer:
- View social media messages in one central inbox
- The ability to make unlimited posts on social networks
- The ability to schedule your posts
- Access to a content and asset library
- Assign posts to different members of your team
- Assign permissions and roles
- And more
For everything that Hootsuite offers, it’s quite affordable. It offers a Professional, Team, and Business plan.
Its Professional plan starts at $49/month, its Team plan starts at $249/month, and its Business plan starts at $739/month.
If you’re a smaller company, the Professional and Team plan may be your best option, as the Business plan is geared towards large businesses and agencies.
5) Sprout Social
Have you ever heard of Sprout Social? It’s a unique social media marketing and management tool that allows you to draft, schedule, queue, and publish posts whenever you want to.
You can build awareness of your website and company using its many features, such as:
- A social content calendar
- Automated link tracking
- The ability to manage online reviews
- An all-in-one social media inbox
- Access to social CRM and tasking equipment
- The ability to boost Facebook posts with paid promotional tools
- Android and IOS mobile app access
- Social media post scheduling for sending during the best times
- Time analysis reports
- Response rate reports
- Chatbots with automation tools
- Unlimited social profiles
- Suggested and saved replies
- Automated link tracking
- And more
Currently Sprout Social offers 3 plans, and they’re all worth it.
Its Standard plan costs $249/month, and its Professional plan costs $399/month. They also have an Advanced plan, which costs $499/month.
Final Thoughts On These 5 Social Media Marketing Tools
These 5 social media marketing tools can take your business to new heights with the incredible features that they all offer.
When combined, you can create a social media marketing machine that consistently keeps working to help grow your business every day.
If you’re using Facebook, Instagram, Youtube, Pinterest, LinkedIn, etc to promote your business, these 5 tools will enhance everything you’re currently doing – while saving you a lot of time in the process.
If you’re looking to promote your business on social media to dominate your niche, use these social media marketing tools as they will change the way you do your marketing forever.
Hi Vishwajeet, I never thought of Canva as a social media tool but you are right about being able to share from there. I use it daily for so many graphics and such but never thought to share from there. Thanks!
Glad you liked the post. Thanks for stopping by
This is a very informative and useful post. I am saving it in my bookmark list. Thank you so much, Vishwajeet.
Glad you find the post Helpful Ranjana.
Thanks for stopping by 🙂
I love Buffer and Canva. They make creating and editing social media posts so much easier. I will have to check out Agorapulse and Sprout Social I am highly intrigued by them. Thank you for sharing.
Agorapulse is definitely a great Social Media tool. Thanks for stopping by 🙂